Calling All Dog Owners

Your dog can be famous! I am working with a new client, Fido Park Avenue Dog Boutique, to develop their next ad campaign. Instead of using stock photos, we decided to photograph dogs in OUR community! Stop by Fido Park Avenue on Saturday, August 27 from 1-4pm to have your pooch dressed up and photographed. Winners will appear in Fido's next ad campaign and receive a $25 gift card!

- Professional photographer on site
- Treats for your pups
- Shop the boutique

Safety First

Congratulations to Filtrona Porous Technologies who won the Gold Standard Achievement Award for 2010, the highest honor you can earn for performance in health and safety. Every year, Novus Creative creates an internal campaign for Filtrona to promote safety, environmental awareness, and quality work among the employees. The 2010 campaign was called "Campaign Zero," an out-of-the-box way to endorse ZERO accidents, ZERO environmental incidents, and ZERO defects. Filtrona submitted Campaign Zero in the awards process. Below are a few samples of the Campaign Zero banners, posters, and other promotional materials that were distributed throughout their manufacturing plants in the US, Germany, and China.

Novus Creative mentioned in Richmond Times-Dispatch

Novus Creative was the graphic design sponsor for the Retail Merchants Association's 6th Annual Retail Marketing Expo! It was a hugely successful event and drew a record number of exhibitors. The following day, the Richmond Times-Dispatch wrote an article about the RME and mentioned the "Richmond-based marketing firm, Novus Creative."

Check it out:

Click here to access the article online.

Here are the pieces I created for this year's theme, Ride the Winning Wave:

Logo & Direct Mail


Exhibitor Brochure


Event Program


Here I am at my booth, showing off my latest project for Longwood University (who also happened to be my "neighbor" for the day):

Diamonds Are A Girl's Best Friend

This week I had the honor of traveling up to Washington, DC to accept national awards for my creative work. Back in the fall I submitted two campaigns to the Credit Union National Association for their Diamond Awards contest, and both campaigns ended up being first-place winners (aka Diamonds) in their categories! The Diamond Awards had over 1,000 submissions and 34 categories. Two for two - not bad! Makes me think I should've submitted more ...

Here I am with my Diamond Awards. Unfortunately this is the only photo that came out from the evening. They did whisk me off to have professional photos taken but I have yet to see those!


COMPLETE CAMPAIGN category
This campaign was called "Gary Takes It Easy." I illustrated the character, Gary, and then brought him to life with photos, Facebook, and Twitter, as well as created a direct mail series, web graphics, signs, banners, posters, a trade show display board, and a newsletter centerfold about his story. I had him printed as a life-size cardboard cut-out so he could travel around and promote Entrust Federal Credit Union at different events. He has become an icon for Entrust now and at every event people want their pictures taken with Gary! Search for "Entrust Gary" on Facebook and Twitter to see more.


SINGLE PR EVENT category
This campaign was for an event called 20Cents that I created to help promote financial stewardship for 20-somethings. (For 20-somethings, by 20-somethings.) I did everything from putting together the committee to designing all the marketing materials and website to executing the event. We had live music, breakout sessions, a catered dinner, and game night. The Religious Herald published an article about it, and American Family Radio interviewed me about the event, which you can listen to by clicking here!

Since November

It's been four months since my last blog post, and I promise it's not from lack of things to talk about - I've been so BUSY that I haven't even had a moment to think about blogging! Novus Creative continues to grow. Being that it's tax season, I had the chance to look back at my Novus Creative (formerly AF Design) records and was pleased to see I did twice as much work in 2009 as I did in 2008, and so far in 2010 I've done ALMOST as much work as in the entire year of 2009. And it's only March!

Here are just a few new clients since my last post in November:

McGuireWoods
Doctor Techno-Marketing
Geezeo
Retail Merchants Association
First Choice Dental Care
Life4Real
Crown Virginia

Plus there are all the new companies that I've worked with on behalf of my Print/Promotional clients:

Virginia Steel Erectors
State Fair of Virginia
Paragon Financial Services
Greer Financial
Agriculture in the Classroom
Richmond Premier Technology Group
Keiter Stephens

It's been busy and I'm loving every minute of it. I continue to learn with every project and look forward to meeting the design, marketing, and writing needs of my current and future clients.

Latest Projects

I have been staying busy lately with several new clients as well as keeping up with the old! Here are just a few of my latest projects - some completed, some still in the works.

Every year I create a campaign for Filtrona Fibertec to "challenge" its manufacturing department to have zero accidents, zero defective lots, and zero environmental incidents. Usually it's called Challenge 2008, or 2009, etc. This year I proposed that we do something completely different that will make ZERO a cool thing to strive for, not just another corporate challenge. The proposal included a series of "zero" images, and I sent the following to show the visual for the campaign.



Logo for Greer Financial. Here are two versions for this client. Once a final logo is decided on, I will do a complete set for him of business cards, letterhead, and more.



ASK, an organization that supports children with cancer, is a new client that I've been working with lately. Below is a newsletter and annual report I created for them.

November Christmas Card Promotion

'Tis the season! Many of you know me for my one-of-a-kind Christmas Cards, and this year you have the opportunity to have your very own card designed, too.

CHRISTMAS CARD PACKAGES:

4.25x6 Postcard
Full Color Front
Black & White Back
Quantities:
50 - $70
100 - $90
150 - $110
200 - $130

4x8 or 5x7 Greeting Card
Full Color Front
Envelopes Included
Optional: Black & White Back (add $.10 each)
Optional: Return Address on Envelope (add $.25 each)
Quantities:
50 - $100
100 - $125
150 - $150
200 - $175

5x7 Folded Card
Full Color Front
Envelopes Included
Optional: Black & White Message Inside (add $.10 each)
Optional: Return Address on Envelope (add $.25 each)
Quantities:
50 - $115
100 - $150
150 - $185
200 - $220

Christmas Photos:
- Provide your own OR
- Richmond area only: Photography is available for an additional $100. This includes a one-hour photo shoot and copies of the digitals.

Click here to view my photograhy and Christmas Card portfolio.

Contact Novus Creative today!